Oster Mexico wanted to carry out a disruptive campaign that would boost the sales of its fryers. They were looking for a "brand concept" that aimed at a younger target and that maintained the prestige and experience that Oster offers.

Through the identification of insights, the creative concept of the campaign "Unlock your level of señora" was reached and a 360 strategy was generated, encompassing TV, cinema and digital.

We created content on social networks, a spot with the general concept for TV and cinema and an additional one for Mother's Day. Likewise, different photographs were taken to be used on special dates such as: Father's Day, Hot Sale, Good Weekend and launches.

This campaign, with a fun and colloquial message for Mexicans, sparked conversation and interaction on social networks, both for women and men, since they see themselves reflected in the concept.
Facebook:
+7,921,000 people reached in the first month.
+16,544,000 impressions the first month.
+5,500,000 reactions the first month.
Youtube:
+2,900,000 impressions the first month.
+40% video view rate the first month.