Betty Crocker needed a creative idea that could be applied consistently across all markets where the brand is present. Christmas —a celebration shared globally— became the perfect starting point to unify the region under a single concept. Wiper created the “Celebrate Sweetness” concept along with a detailed guideline manual showcasing all essential materials for implementation in both points of sale and digital environments. The creative package was adapted into Spanish, English, and Portuguese, enabling smooth deployment across multiple countries. The campaign successfully aligned all markets conceptually, strengthened Betty Crocker’s identity, and increased brand presence across retail and digital platforms, delivering a cohesive and appealing holiday execution.
