For the launch of “El Dragón,” Univision needed an eye-catching activation to connect with the U.S. Hispanic audience. Wiper created an immersive experience showcased at HispanoFest Chicago and All Access Miami, where participants entered a themed booth and had to solve a Japanese puzzle box while dodging lasers and distractions inspired by the series. The booth included an internal camera so the audience could watch the action live, generating high interaction, strong viral reach, 250+ participants, database growth, and increased recognition for both the series and Univision.