As an official sponsor of the Mexico City Marathon, Nature Valley partnered with us to strengthen its presence and connect with the running community. Wiper produced all brand elements and on-site materials —signage, banners, screens, and activation spaces— and delivered a Facebook Live coverage of three key moments: the start, the hospitality area, and the runners’ finish. The live stream generated 160,000+ views, over 1,400 interactions, and reached 250,000+ people, solidifying Nature Valley’s visibility at the most important running event in Mexico.