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We redesigned Oopsie Poopsie’s identity and developed a comprehensive communication strategy that positioned it as a leading and aspirational brand within its category.

Oopsie Poopsie, a bathroom air freshener in the “before you go” category, needed to refresh its identity after two years in the market to stand out from competitors. Wiper developed a comprehensive rebranding strategy, updating the logo, packaging, claims, and key messages. We defined tactics for each funnel stage —awareness, consideration, and purchase— and conducted market research and focus groups that uncovered opportunities to reposition the brand as a more premium product. As part of the mass communication phase, we created a TV spot and awareness campaign, positioning Oopsie Poopsie as a leading player in its category.

Market Research

We conducted quantitative and qualitative studies, including focus groups and product testings, to understand perceptions, usage habits, and positioning opportunities. The insights gathered were key to redefining the brand and communication strategy.

TV Spot

We fully produced Oopsie Poopsie’s TV commercial —from creative concept to filming and post-production— strengthening the brand’s new positioning.

Packaging and Display Design

We developed a new packaging system and display materials that reflect Oopsie Poopsie’s renewed identity. The design conveys freshness, modernity, and visual consistency across every point of sale, creating an engaging brand experience aligned with its new personality.