Philips was preparing to launch its new Duravita blender, whose key differentiator was its durability: 20 times more resistant than a standard blender. The challenge was to communicate this benefit in a clear and memorable way, moving beyond traditional formats and creating a strong connection with consumers across multiple Latin American markets.

We developed a creative concept that translated the product benefit into a real and engaging experience: Duravita Strikes. We turned a bowling game into a product demonstration by replacing traditional pins with blender jars, showcasing the product’s resistance in an unexpected, visual and highly shareable way.
The campaign was implemented across Argentina, Peru, Chile and Uruguay, amplifying the concept through digital content and social media.

The activation was executed as a real-life experience with participants, generating audiovisual content that captured authentic reactions while reinforcing the product’s key attribute. Content was distributed across digital platforms and social media, supported by additional assets that expanded reach and reinforced the durability message—blending entertainment with functional product demonstration.

The campaign delivered strong results across awareness and business impact: +1M views. +3,500 social media interactions. +2.3M reach. +5,300 units sold. +$4M in sales. +5 market share points.