Reef Kitchens needed its six virtual restaurants, which operate exclusively through delivery apps, to become attractive, recognizable options capable of generating immediate sales. Wiper created a complete brand identity for each concept: logo, brandbook, visual system and photographic style. We also developed geolocated websites that worked as a brand showcase and directed users straight into delivery apps to boost conversions. Each restaurant received its own custom food photography production, making every dish look irresistible, while geolocation enabled precise user targeting based on location. The result: strong, differentiated brands with compelling visuals and a digital ecosystem built to scale inside food delivery marketplaces.
We developed the full visual identity for each of the six restaurants: name, logo, concept, graphic style and brand guidelines. From urban concepts like American Eclectic Burger or Wings & Things, to more global-inspired brands like Umami Kitchen, La Pampa, Fork & Ladle and Mercato Food Hall, each brand was crafted to stand out in digital environments and perform strongly on delivery apps.
