SIG needed to strengthen its positioning in the Spanish market and generate qualified business opportunities within a complex B2B environment, involving multiple industries, technical solutions, and long decision-making cycles. The challenge was to efficiently reach decision-makers, support the consideration process with relevant content, and convert interest into qualified leads that deliver real value to the sales team.
We designed and implemented a comprehensive inbound marketing strategy for SIG in Spain, combining the development of high-value content tailored to different industries, products, and seasonal needs with a full-funnel digital media plan. We activated campaigns on LinkedIn and Meta, working with targeted audiences to reach decision-makers and remarketing strategies to support the consideration stage, driving traffic to the website for content downloads and the generation of qualified leads for commercial follow-up.
