Ultra Records partnered with Wiper to amplify the regional release of “Me Gusta”, the collaboration between Eli Brown and Geezly, blending house music with Latin energy. We developed a communication and content strategy that combined user-generated videos (UGC), activations with local creators, and social-first content designed to boost organic reach. The campaign successfully went viral across Argentina, Chile, and Peru, driving engagement, sparking conversations, and strengthening the connection between the electronic community, Ultra Records, and its artists.
