Wiper is awarded at the ECHO LATAM 2019

The agency won an Echo Latam 2019 for the best campaign category for CSR / Social Good with “Campeones del Corazon”, an action devised for Cencosud Argentina Card.

City social clubs are key in the creation of Argentina’s identity, every neighborhood, every city inside the country has one. Families involved in them, always try to give their support through raffles, parties, and events. Wiper created the campaign so that Cencosud Card can help its clients to give a helping hand to the club they love so much.

The campaign got more than 16,000 people registering their social club, with 46% of clients from the interior of the country. In social networks, a reach of almost 2.5 million people and high engagement rates were achieved.

The agency managed to continue reinforcing the objective of customer loyalty that Cencosud Card has, which provides moments and experience to its customers, taking off the physical benefits of a conventional credit card.