Lunare, Bausch + Lomb’s cosmetic contact lens brand, sought to position itself as an essential fashion accessory by emphasizing its diverse color range and the ability to match different styles. To achieve this, we launched an influencer campaign featuring prominent creators. We produced Instagram and TikTok content showcasing outfits, trends, and new ways to incorporate Lunare lenses into everyday routines, supported by an exclusive giveaway that boosted audience participation. The campaign delivered outstanding results: millions of views, high engagement, and significant follower growth—solidifying Lunare as a fresh, modern, and aspirational brand within the beauty & fashion category.
