Remington aimed to increase awareness and consideration for its One and Balder products across Mexico, Colombia, Chile, and Argentina, highlighting their innovative design, ease of use, and professional-level results at home. To achieve this, we executed a regional campaign with Content Creators specialized in grooming, lifestyle, and personal care. We selected authentic profiles with strong demonstration skills, capable of communicating real benefits while creating aspirational yet relatable content. Creators produced videos and photos showcasing product use, before/after transformations, daily grooming routines, and practical tips. The campaign was amplified through Instagram, TikTok, and YouTube Shorts, leveraging native formats to maximize reach and purchase intent. The strategy strengthened the positioning of One and Balder, driving significant organic visibility, thousands of interactions, and a solid presence for Remington across the four markets.
