Acer launched the #MakeYourMark campaign across several Latin American markets, aiming to inspire people to pursue their dreams and leave their mark on the world using Acer technology. The challenge was to amplify the campaign message across countries with different cultures and audiences, while maintaining a consistent brand narrative and building authentic connections with local communities.

At Wiper we implemented a regional influencer marketing strategy, identifying local content creators aligned with Acer’s brand values and adapting the campaign to each market. The strategy focused on leveraging influencers to increase campaign visibility, drive engagement and encourage participation in the contest, creating authentic and relatable content tailored to each country. We managed the entire process, including research, influencer selection, negotiation and content coaching, ensuring that each creator communicated the brand message effectively.