B2B Services

At Wiper, we help B2B companies build valuable relationships with their audiences. We integrate strategy, creativity, media, and technology to position brands, generate qualified leads, and support sales teams throughout the buying process. Our solutions connect content, data, and human relationships to turn opportunities into real business results.

Services

B2B Campaigns

We design integrated campaigns that position companies within their industries. Messages and formats are adapted to each stage of the funnel, combining storytelling, digital media, and remarketing to maximize visibility and conversion. 

Inbound Marketing

We create strategic content that attracts, converts, and nurtures audiences. Our approach integrates CRM, automation, and reporting to maintain a consistent flow of qualified leads. 

Prospection Services

We enhance the presence of executives and commercial teams on LinkedIn and email. We optimize profiles, create relevant content, and manage conversations that lead to real business opportunities. 

Inbound Marketing Approach

Strategy and Content

We develop editorial strategies aligned with business objectives and the buyer journey. Our content educates, inspires, and attracts qualified audiences at every stage of the funnel.

Design and Experience

We craft consistent and modern visual materials that strengthen brand identity across all touchpoints — from ebooks to newsletters.

Automation and Tracking

We implement automated workflows, CRM systems, and dashboards to track results. Each lead is nurtured and optimized through data-driven decision-making.

Prospection Tools

The key platform to identify and connect with B2B decision-makers. We optimize profiles, manage conversations, and use strategic content to open real business opportunities.

A data intelligence tool that helps expand and qualify prospect databases. It identifies relevant contacts, verifies information, and feeds the sales pipeline with high-quality leads.

Prospection Stages

1. Target Definition

We identify key decision-makers and segment audiences by industry, role, and level of influence. This ensures a focused and relevant commercial approach.

2. Strategic Connection

We send personalized messages via LinkedIn and email to spark authentic conversations. Each contact is approached with a clear value proposition.

3. Follow-up and Conversion

We track responses, nurture relationships, and guide prospects until a meeting is scheduled. Our focus is always on quality over volume.

4. Analysis and Optimization

We measure message performance, response rates, and conversion ratios. Insights are used to refine tactics and accelerate opportunity closures.