Creative Campaigns

Creativity is a consequence of strategy. At Wiper, we design campaigns that combine research, strategy, and creative concept to connect brands with people across every stage of the journey. Each idea is born with a clear purpose and turns into measurable results: awareness, engagement, and conversion.

Strategic Thinking

Research and Insights

We analyze audiences, trends, and cultural territories to identify genuine opportunities for connection between brand and consumer. The resulting insights become the foundation for every creative decision. 

Strategy and Rationale

We define the message, tone, and communication territories. We build a strategic framework that bridges business goals and emotion, aligning brand objectives with audience needs. 

Idea Development

We craft strong, flexible creative concepts. We create key visuals, claims, and storytelling that maintain the campaign’s visual and narrative identity across all formats. 

Execution and Production

Creative Direction and Production

We turn ideas into tangible pieces: audiovisual campaigns, digital content, experiences, and activations. We oversee every stage —from concept to delivery— ensuring quality and coherence throughout.

Design and Art

We build a cohesive, adaptable, and modern visual identity, consistent across every touchpoint. We merge creativity and functionality so each asset communicates with purpose and clarity.

Multichannel Supervision and Implementation

We coordinate full campaign execution, ensuring creative consistency across media, platforms, and markets. Our process combines technical precision with strategic insight to maximize impact.

Funnel Implementation

Awareness

High-impact formats and audiovisual storytelling that build brand awareness, emotion, and positioning. We aim to create a meaningful first connection between the brand and its audiences.

Consideration

Relevant and experiential content that drives interaction and preference. We showcase the brand’s value proposition authentically, building audience affinity.

Conversion

Performance-oriented creatives with clear messages, strong calls to action, and results-based optimization. We turn intention into action through precise, compelling communication.

Retention

Post-sale communication, CRM, and loyalty content that sustain long-term relationships and brand equity. We strengthen community bonds to foster repeat purchases and advocacy.