Managing Acer’s social media presence across multiple Latin American markets required an efficient system capable of handling a high volume of daily comments and messages related to product inquiries, pricing and customer support. The challenge was to structure a regional social media operation that could organize interactions, improve response times and maintain consistent communication across markets, while adapting content and campaigns to the specific characteristics of each country.

At Wiper we implemented a regional social media management model, combining continuous monitoring, conversation analysis and coordination with local teams in each market. Through social listening and monitoring processes, we were able to identify recurring issues, gather insights from community conversations and optimize how inquiries and messages were managed across platforms. We also implemented a real-time interaction management system, centralizing comments and direct messages to track each case and improve response efficiency. Beyond community management, we also coordinated the execution of digital campaigns, influencer collaborations and point-of-sale materials, aligning all activities with Acer’s product launches and seasonal campaigns across the region.