Acer launched a premium laptop inspired by the timeless legacy of the Porsche 911: the Porsche Design Acer Book, a device that combines sophisticated design with high performance. The challenge was to develop a digital media strategy capable of communicating the aspirational value of the product while reaching a premium audience and driving traffic to the website to support product consideration and purchase.
At Wiper we developed a digital campaign structured in two main phases, combining Instagram, Facebook and YouTube to maximize both awareness and traffic. In the first phase, the focus was on brand positioning, using creative assets that highlighted the connection between the device’s design and the Porsche universe, showing how the laptop integrates into a sophisticated lifestyle. In the second phase, the communication emphasized the product attributes, showcasing design, technology and key differentiators in order to encourage interest and drive users to the product website.
The campaign used a mix of video and visual formats designed to maximize reach and engagement. Creative assets combined product storytelling with high-impact visuals inspired by the Porsche Design universe, reinforcing the device’s premium positioning. Continuous campaign optimization allowed us to scale reach and improve performance, increasing both engagement and click-through rates while driving qualified traffic to the product website.
A selection of key visual assets developed to communicate the premium design and performance of the Porsche Design Acer Book across digital platforms.
