Build loyalty among construction workers and professionals by offering a unique coffee experience at strategic Lowe’s locations and nearby construction sites for two weeks.
Stores
Coffee stations were set up at Lowe’s stores in Hialeah, North Miami, and Kendall from 6 AM to 12 PM, offering free Café Bustelo coladas.
Videocase
Mobile Activation
A branded coffee truck was deployed at nearby construction sites, offering free coffee, promoting enrollment in Lowe’s MVP program, and distributing discount coupons.
