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MIA
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LON
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CDMX
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BSAS
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BOG
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Panamei aimed to establish itself as one of the leading frozen seafood brands in the United States by increasing its digital presence and strengthening consumer trust. The challenge was to differentiate the brand within a category surrounded by misconceptions about frozen seafood, showcasing its quality, convenience and nutritional value through a consistent, consumer-focused content strategy.
We developed a comprehensive digital positioning strategy that combined branding, social media management, original content production, UGC and retailer marketing campaigns. The communication strategy was designed to build a consistent brand presence, strengthen consumer affinity and support both branding initiatives and commercial campaigns across key retail partners.
The editorial strategy was built around content designed to educate, inspire and build trust in the category. Core content pillars included debunking myths about frozen seafood, highlighting its nutritional benefits, sharing easy everyday recipes, cooking tips and preparation techniques, culinary inspiration, and seasonal content aligned with consumer habits and trends.
We collaborated with leading retailers to develop content and marketing campaigns that supported promotional initiatives and strengthened Panamei’s presence at the point of sale. By integrating branding with shopper marketing, we connected digital communications with the purchase journey, creating a seamless and consistent consumer experience.
