Research and planning are the strategic foundation for designing effective actions. At Wiper, we analyze markets, audiences, and trends to build communication and branding plans that deliver measurable results in positioning, engagement, and business growth.
Understanding the problem to be solved in order to achieve the strategy’s objective.
Creating synergy between the client’s knowledge of their product, brand, company, and market, and Wiper’s broad vision and expertise as an advertising and communications agency.
Understanding the user’s problem by analyzing how relevant the brand, product, or company is to its target audience.
Quantitative and qualitative studies: Focus Groups, Surveys, Interviews, Social Listening.
Product development. Media and channel strategies. Market and territory diversification.
New brand launches, repositioning, rebrands.
A market research tool with extensive data on studies, reports, infographics, and projections. Used as an initial research source to gain a broad overview of a brand, market, product, or trend. It serves as the foundation for future studies and the development of the strategic plan.
A media monitoring tool that tracks all online and public conversations across news portals, consumer reviews on marketplaces, social media comments, social media posts, and forum discussions. It is used as the main source for social listening and insights validation. Provides real-time reports and dashboards with active listening.
We use Google Trends to detect changes in consumer behavior, identify emerging trends, and validate real interest in specific topics, categories, or products.
Measurement of brand sentiment, share of voice versus competitors, media exposure, social reach, among others. Special reports and real-time dashboards are generated to ensure continuous monitoring of the main topics of interest for our clients.
Measurement of consumer reactions to a product, brand, or company strategies. Focus groups provide immediate insights for product selection or improvement, naming, concepts, and ideas.
Conducted to gather information about knowledge, experiences, interactions, or relationships regarding a specific topic, expressed in the interviewee’s own words and perspective.
Collection of information and deeper understanding of consumer opinions, attitudes, and behaviors. Conducted to test a hypothesis, discover a solution to a problem, and identify and interpret—through a structured methodology—a set of testimonies that meet the defined purpose.
