Data Analysis

Data turns decisions into results. We design custom reporting systems and dashboards that integrate media, social, web, e-commerce and CRM data, delivering actionable insights to optimize marketing and business performance.

Approach

Problem Solving

We transform data into practical solutions. Each dashboard is designed to answer specific business objectives such as growth, efficiency or engagement. 

Brand Collaborative

We co-create reports together with the client, aligning data sources, platforms in use and KPIs that matter most to their team. 

Data-Driven Decisions

Every recommendation is based on quantitative and qualitative evidence, combining digital tracking, funnel measurement and social listening tools to ensure a holistic view. 

Processes

Tracking & Traceability

Full measurement setup: pixels, custom events, UTM parameters and Google Tag Manager to capture every interaction across the funnel.

Data Integration & Visualization

We centralize data from ads, social, web, e-commerce, CRM and automations in dynamic dashboards built in Looker Studio and complementary tools.

Analysis & Actionable Insights

We identify patterns and opportunities, and deliver periodic reports (monthly/quarterly) with clear optimization recommendations.

We create centralized and automated dashboards that integrate data from GA4, Google Ads, Meta, TikTok, Mailchimp, CRMs and external sources. Dashboards are fully customized to visualize KPIs, compare time periods and highlight key insights.

This connector automates data collection from multiple platforms into Looker Studio or Google Sheets. It enables scheduled updates, unified costs and blended metrics to simplify reporting and decision-making.

We manage tags, events and standardized UTM parameters across all campaigns to ensure full traceability of user behavior and data consistency across digital ecosystems.

Types of Reports

Digital Performance Reports

We measure the overall performance of paid and organic campaigns by combining data from Meta, Google, TikTok and other platforms. Metrics include reach, engagement, CTR, conversions and ROAS, helping us optimize investment and creativity.

Web Traffic Reports

Through GA4 and Tag Manager, we analyze user journeys, dwell time, bounce rates and conversion funnels. This helps identify drop-off points and opportunities to enhance the digital experience.

CRM & Email Marketing Reports

We track opens, clicks, conversions and post-click behavior. This data is crossed with paid and social results to identify profitable audiences and evaluate lead quality.

Omnichannel Executive Reports

We unify data from all sources — paid media, social, web and CRM — into a single dashboard (Looker Studio + Supermetrics), allowing cross-KPI analysis, period comparison and correlation between actions and outcomes.