Influencers are strategic allies to amplify messages and build authentic connections with audiences. At Wiper, we manage campaigns end-to-end: from identifying the right profiles to content production and performance measurement. We integrate influencers into organic campaigns, activations, and paid media to drive tangible results in awareness, engagement, and conversion.
Search and selection of talents aligned with the brand’s values and campaign objectives. Agreements with selected influencers (or their representatives) based on objectives and campaign reach. Option of direct contracting through Wiper.
Onboarding to the brand and campaign strategy. Production of scripts and/or briefs for influencers to create their content.
Ongoing communication with talents. Coordination of dates, topics, and objectives for scheduled posts. Verification and control of content. Identification of opportunities. Preparation of interim and final campaign reports.
We use Influencity to conduct precise searches aligned with the client’s profile and campaign objectives. This tool allows us to identify influencers worldwide based on engagement rate, number of followers, brand affinity, and the geographic distribution of their audience, by country or city.
We use Meltwater’s PR module to monitor mentions across online, print, and audiovisual media, both locally and globally. This tool enables us to identify visibility opportunities, measure the impact of PR actions, and analyze the tone and reach of each publication. It also facilitates the creation of journalist and media lists relevant to each industry, optimizing strategic content distribution and press relations.
Profiles with consolidated communities on social media that generate trust and affinity with their audience. Their recommendations carry weight by combining closeness, aspiration, and credibility in specific categories.
Creators with smaller but highly segmented and engaged audiences. They are key for strategies seeking authenticity, closeness, and conversions within specific niches.
High-profile public figures, ideal for large-scale campaigns and mass positioning. Their involvement boosts brand visibility and generates immediate media impact.
Creators specialized in producing content for brands without necessarily publishing it on their own profiles. Ideal for performance-driven campaigns or to enrich brand creative assets with native, spontaneous, and platform-adapted material.
